In the world of digital analytics and customer journeys, not every user makes it to the finish line. Some browse a product, others add it to their cart, but only a fraction complete a purchase. Understanding where users drop off—and how many—can offer crucial insights for optimizing your process. That’s where funnel visualizations come in.
Funnel charts are a powerful way to illustrate step-by-step attrition across a defined process. Whether you’re tracking sales, onboarding, or lead conversions, a funnel view can make complex user behavior immediately digestible. Each stage visually narrows to reflect fewer participants, highlighting friction points and conversion opportunities.
[Read more…] about Area Funnel chart in Tableau: Visualizing the Drop-Off