Services
I help organizations turn complex data into clear, actionable insights. Think of me as an extension of your analytics team: I streamline dashboards, clarify reports, and make sure the numbers actually lead to smarter decisions.
Data Preparation
A dashboard is only as good as the data feeding it. I specialize in the “invisible” work that ensures your insights are accurate, automated, and scalable.
- Data Cleaning & Structuring: Transforming raw, fragmented data into structured, analysis-ready formats.
- API Integrations: Connecting Tableau directly to web services (CRM, Marketing tools, IoT) to bring fresh, live data into your environment.
- Performance Tuning: Optimizing slow data sources and complex queries to keep your reports fast and responsive.
Advanced Data Analytics
Beyond the “What” to the “Why.” Analysis isn’t just about reporting history; it’s about uncovering the drivers of your business. I use analytical frameworks to find the signal in the noise.
- Exploratory Data Analysis (EDA): Identifying hidden trends, outliers, and correlations within your datasets.
- KPI Design & Strategy: Helping you define the metrics that actually matter for your specific business goals.
- Statistical Analysis: Applying logical rigor to ensure your insights are actionable and statistically significant.
- Business Intelligence Strategy: Mapping your data landscape to create a long-term roadmap for data-driven decision-making.
Tableau Development & Visualization
I build dashboards that people actually want to use. My approach combines technical Tableau mastery with the science of visual perception and data visualization best-practice.
- Custom Dashboard Creation: Tailor-made visual solutions designed for clarity and user engagement.
- UX/UI for Data: Applying design principles (hierarchy, layout, and accessibility) to make complex information intuitive.
- The “Tableau Doctor”: Ad-hoc troubleshooting for your trickiest LOD expressions, table calculations, and performance bottlenecks.
- Interactive Storytelling: Using advanced parameters and actions to allow users to “drill down” into their own questions.
Training & Enablement
Empowering Your Team. Data literacy is a competitive advantage. I offer training sessions that move beyond “button-clicking” to teach the logic of data.
- Tableau Fundamentals: Getting teams up to speed with the right habits from day one.
- Advanced Calculation Workshops: Deep dives into LODs, Set Actions, and complex data modeling.
- Visual Best Practices: Tool-agnostic training on how to communicate data effectively to any audience.